IRO features at the 2019 Chelsea Flower Show
The RHS Chelsea Flower Show is an annual event held at Royal Hospital Chelsea. It features the very best that the gardening world has to offer and showcases a range of current trends. With ambassadors like Alan Titchmarsh, Mary Berry and Nick Knowles, it’s a show not to miss.
IRO Timber played a key role in promoting wellness in nature at the 2019 RHS Chelsea Flower Show as part of a collaborative installation called LAND.
The installation consisted of a covered structure, using IRO decking in ‘charcoal’, which housed textile and botanical collections, taking inspiration from Japanese architectural simplicity and modernist buildings found in Palm Springs, California.
LAND was driven by Laura Slater, a Leeds-based textile designer, and Zosia Berkieta-Lewis, founder of The Plant Room, and presented the potential of collaboration.
Zosia said: “With the help of IRO Timber we were able to create a tranquil haven at the heart of RHS Chelsea Flower Show for visitors to escape to. We were delighted with the result.”
A wide number of emerging designers, creatives and independent businesses from across England came together to create the peaceful setting, which has now been rehoused and rebuilt at Tong Garden Centre, in Bradford, as a wellness space.
One of the collaborators was Yorkshire-based Katie Rushworth, who is IRO’s brand ambassador and a presenter on ITV’s ‘Love Your Garden’ alongside Alan Titchmarsh.
Katie added: “IRO was perfectly suited to the LAND installation. It lent itself to the design, giving clean lines and a gorgeous textured finish – which the planting set off wonderfully.”
James Brennan, marketing manager at IRO, said: “We were delighted to play a part in the LAND installation. It came about due to the relationship with Katie, who recommended us to Laura and Zosia. After hearing more about their ideas, we couldn’t wait to get involved.
“We believe that the RHS Chelsea Flower Show and the collaboration with Laura, Zosia and the team at LAND gave us the opportunity to demonstrate the versatility of our IRO range and reinforce our commitment to the environment.
“We are overwhelmed with the feedback we received, and we hope the show has helped inspire landscapers and architects about the many different ways IRO can be used.”